schema.org / structured data

Relatix JSON-LD Tool

Free structured data generator & validator — www.jsonldtool.com

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What is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is a lightweight method of encoding structured data using JSON. It allows you to describe things like products, people, events, and organizations in a way that search engines understand — enabling rich results, knowledge panels, and enhanced search listings. Google recommends JSON-LD as the preferred format for structured data.

A Simple Example in JSON-LD

Here's how you describe a person using JSON-LD and schema.org vocabulary:

{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Jane Doe",
  "jobTitle": "Software Engineer",
  "url": "https://janedoe.dev",
  "sameAs": [
    "https://twitter.com/janedoe",
    "https://github.com/janedoe"
  ]
}

Why Use JSON-LD?

SEO & Rich Results

Unlock Google rich snippets — star ratings, prices, FAQs, and more — directly in search results.

Non-Invasive

JSON-LD lives in a <script> tag. No changes to your visible HTML markup required.

Developer-Friendly

Pure JSON syntax that's easy to read, write, debug, and generate programmatically.

Interoperability

A W3C standard understood by Google, Bing, Yandex, and the entire semantic web ecosystem.

Linked Data

Connect your data to the global knowledge graph using URIs and schema.org vocabulary.

Product Structured Data in JSON-LD

Product markup enables rich results with prices, availability, and ratings directly in Google Search:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Wireless Noise-Cancelling Headphones",
  "brand": { "@type": "Brand", "name": "AudioTech" },
  "offers": {
    "@type": "Offer",
    "price": "249.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "reviewCount": "1284"
  }
}

Built on Schema.org

Schema.org provides the shared vocabulary that search engines use to understand web content. Maintained by Google, Microsoft, Yahoo, and Yandex, it defines hundreds of types — each with specific properties. This tool generates valid structured data using schema.org types so your data is recognized across all major search engines.

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